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Saturday, August 31, 2013

DEFINE CASH COW

  • What is a cash cow?

    A cash cow is often a profitable product or service that dominates a market and generates far more cash than is needed to maintain its market position. Companies may use the money from the cash cow to develop new products or to acquire other businesses.
    The term cash cow is also used to describe a division or segment of a company that consistently generates substantial amounts of excess cash.

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